The valuable efforts of the Florida Family Association to dissuade corporate advertisers from supporting irresponsible television continues to produce good result. The following list are corporations who have recently responded to FFA’s efforts to stop supporting with their advertising dollars shows like MTV’s Bi-Sexual Dating Show “A shot at love with Tila Tequila,”
FX’s Nip Tuck, E! Playboy’s “Girls Next Door, “E! True Hollywood Story Jenna Jameson, E! True Hollywood Story Hugh Hefner Centerfolds, Girlfriends and Wives.
Among the corporations discontinuing their support are:
RITE AID “Re: Smart Burn at Rite Aid advertised during E! True Hollywood Jenna Jameson. Once again, thank you for bringing this to our attention. As with your past notices, the advertisement you referenced is a manufacturer’s ad that tags Rite Aid as a retailer that carries the item. Rite Aid is not, and would not advertise on this type of programming. Based on the information you have provided, we have instituted and communicated new tagging procedures to our suppliers that expressly prohibits tagging Rite Aid on controversial advertising and programming. Thank you for your efforts.” John K. Learish, Senior Vice President, Marketing.
AT&T WIRELESS “I wanted to follow up with you regarding your e-mail and concern relating to recent commercials. The ad you referenced below was produced, paid for and broadcast by one of our phone manufacturers. We have contacted them, along with our other manufacturers, to remind them of AT&T’s strict guidelines relating to the types of programming acceptable for advertising our products. They have communicated to us that this particular media buy has been removed from their next media purchase. Thank you for bringing this to our attention.” Dawn Benton, AT&T Corporate Communications.
MACY’S “Re: Seiko at Macy’s: I apologize that my earlier response to you was not sufficiently decisive. (You should know that Mr. Lundgren also pointed out to me that my initial response fell short of his expectations.) Please know that we are extremely disappointed that Macy’s name was associated with an inappropriate program like Nip Tuck program. We have advised Seiko to remove our name from ads that may run in programs like this. We also have advised Seiko that it should be more careful with its marketing placement decisions, whether or not our name is involved. We do share your concern about this program and have communicating that to Seiko. Thank you again for bringing this to our attention.” Jim Sluzewski, VP Corporate Communications.
WALGREENS “Our CEO Jeff Rein passed along your e-mail to me regarding the Walgreens name being attached to a recent ad for the product Appuloss that was advertised on the show, ‘Playboy’s Girl Next Door.’ Thank you for taking the time to bring this matter to our attention. Walgreens has a policy of not buying advertising time on this type of programming. In this case, one of our suppliers apparently tagged the Walgreens name on his commercial without our permission. We have contacted that supplier and told him to remove our name as soon as possible.” Craig Sinclair, Corporate Communications.
YARI FILM GROUP “Thank you for bringing this situation to our attention. The Tila Tequila program is part of a rotation on MTV that we have purchased, and we agree with you that this show might be inappropriate to advertise The Perfect Holiday. We are therefore pulling the spots on the show and adjusting our schedule for advertising with MTV.” Mitch Goldman.
EMI GROUP (nowthatsmusic.com) “Further to your inquiry to EMI, I am responding in my role as head of marketing for NOW! That’s What I Call Music which is a cooperative project between EMI Music, The Universal Music Group, Sony BMG Music Entertainment and the Zomba Group of labels. Our advertising plan is aimed at reaching a broad audience of pop music listeners via channels that reach a broad number of households, including the E! Channel. That plan no longer includes running spots on the E! Channel during the 9 p.m. time slot. Thank you for taking the time to write.” Laura Rutherford, Vice President, Marketing & Business Development.
SATURN “Neither GM nor any of our brands purchase national advertising on this show. We are still checking to see if a local Saturn dealer marketing group ad appeared during this time slot, but even if it did, it was run in error as ‘The Girl Next Door” does not meet our programming standards and we have instructed our agencies to avoid it.” Ryndee S. Carney, Communications Director.
J0CKEY INTERNATIONAL “I agreed to air the spot on E Entertainment Network not realizing it would be shown on the show you alerted us to. We negotiated the buy as each night between 6 p.m. and 12 am on E. It was referred to, in the documentation, as “primetime rotation,” and I was unaware that it would include this particular programming. I take full responsibility for this happening and of course, am deeply saddened that it did. In the future, I will push for more details about every TV show that is included in our media buys. The intention of our commercial was so incongruent with that particular program that it is doubly disturbing.” Tim Pitt, Vice President, Global Marketing and Advertising.
MACY’S “Re: Mariah Carey at Macy’s. We have been in touch with our vendor on the Mariah Carey product and have asked that the Macy’s name be removed promptly from any ads appearing during “A Shot At Love With Tila Tequila,” as well as several other programs we consider to be inappropriate. Based on this situation, as well as the one you brought to our attention last week, we will begin issuing instructions to all of our vendors that commercials that mention Macy’s or that display the Macy’s logo should not be used during shows that are on the “don’t buy list” of programs that are inappropriate for our own advertising. We hope this will prevent future such occurrences in the future. Please let me know if you have questions.” Jim Sluzewski, Vice President of Corporate Communications.
TACO BELL “Having investigated this matter, I wish to inform you that while we did have a few TV spots on this program earlier, the last being about a month ago, we do not plan to have advertising on this program in the future. We appreciate your bringing the matter to our notice, and wish to assure you that we follow a responsible media policy, and do not wish to offend sensibilities of viewers with our choice of programs in which we advertise our brands.” Micky Pant, Chief Marketing Officer.
RITE AID “Re: Rapid Slim at Rite Aid. Thank you for bringing this to our attention. The advertisement you referenced was a Rapid Slim ad tagging Rite Aid as a retailer that carried the product. While we did approve the ad and tagging, we were not apprised and did not approve the programming in which it ran. We contacted the manufacturer of Rapid Slim and were told it was part of a bulk remnant ad buy that was purchased. We do not approve of this type of programming. And going forward, we will prohibit such a practice.” John Learish, SVP Marketing.
GOLDEN CORRAL “We are a family restaurant with clear direction to our advertising agencies to avoid such programming. We buy a lot of TV advertising and sometimes the stations insert a “make good” or other “bonus” spot without our direct knowledge. We will investigate this. Thank you for bringing it to our attention. We will not advertise on this show again.” Monte Jump, VP of Marketing.
The positive responses of these and other corporate advertisers demonstrates public decency and family moral values are still supported by corporate. To see their written responses, go here.
Florida Family Association’s work is vital to recreating a decent family-friendly society. To learn how to support their work, visit their website at www.floridafamily.org.